SEPTEMBER 16-19

FRISCO, TX

Join SBJ this September in Frisco, Texas for AXS DRIVE

(Driving Revenue & Innovative Venue Experiences)

AXS DRIVE is a comprehensive program exploring how sports teams, leagues, venues and ticketing operators maximize revenue, streamline operations, and foster innovation through business analytics. It’s a four-day experience designed to provide new ideas, build personal networks and establish relationship-building opportunities.

The program will include traditional ticketing, venue and franchise management discussions while layering in real-world examples of how business intelligence, strategy and analytics can be used effectively to enhance every important decision faced by today’s organizations.

In addition to high-level insights from industry leaders and in-depth tracks examining revenue, ticketing, venue operations, and business intelligence, there will be networking events from start to finish.

HERE'S WHAT'S IN STORE FOR YOU.

MONDAY SEPTEMBER 16

TUESDAY SEPTEMBER 17

WEDNESDAY SEPTEMBER 18

THURSDAY SEPTEMBER 19

Evening Welcome Reception at the The Star; Cowboys Headquarters

Full day of content
Content & Evening Reception at Cosm

Full day of content
Reception & interactive experience at the PGA of America Headquarters

Morning content
Afternoon at the Ballpark Rangers vs. Blue Jays Globe Life Field

Program concludes Bus to airport from the game, if needed

MONDAY SEPTEMBER 16

Evening Welcome Reception Cowboy’s Headquarters/Ford Center

TUESDAY SEPTEMBER 17

Full day of content
Content & Evening Reception at Cosm

WEDNESDAY SEPTEMBER 18

Full day of content
Reception & interactive experience at the PGA of America Headquarters

THURSDAY SEPTEMBER 19

Morning content
Afternoon at the Ballpark Rangers vs. Blue Jays Globe Life Field

Program concludes Bus to airport from the game, if needed

AXS DRIVE Recap Video of St. Louis 2023

2024 Program Venue

Omni Frisco Hotel at The Star

11 Cowboys Way Frisco, TX 75034

Additional Venue Info

2024 Program Venue

Omni Frisco Hotel at The Star

11 Cowboys Way Frisco, TX 75034

Additional Venue Info

2024 Speakers

View Speakers

2024 Agenda

View Agenda

Who Should Attend?

AXS DRIVE is designed for team presidents, CEOs and other C-level executives (CFO, COO, CIO, CRO, CMO), as well as vice presidents and directors of key functional areas: facility operations and management, ticketing, premium seating, business intelligence, business strategy analysts, corporate sales and marketing. Also in attendance are facility and ticketing vendors, architects, design firms, agencies, and technology and development companies.

View This Year's Attendee List

Pricing

View Pricing/Ticketing Details

Three-Day Pass Individual

$1,595

One-Day Pass Individual

$1,095

Virtual

Virtual Pass

$295

Group Pricing of Three or More Special rates for groups of three or more from the same company are available for this event. To find out more, email attend@sportsbusinessjournal.com.

“SBJ delivered once again while bringing St. Louis and its great sports tradition to life. Was great to reconnect with old friends and meet some of the more centrally -based sports teams.”

Jessica Gelman, Chief Executive Officer KAGR

“I thought it was a great experience. Learning what different teams are doing to push the needle in their market, while having the opportunity to meet new people was a great use of time. There are certainly a few takeaways we will look to implement at our team.”

Jon Adler, VP, Ticket Sales Atlanta Hawks

“The SBJ AXS Drive conference is a must attend event to hear from industry leaders, network with like-minded professionals, and experience in-market venues. You are left with a renewed passion for how to foster a desirable experience for fans.”

Brooks Deaton, Managing Director, Research & Insights NASCAR