2024 SCHEDULE
MONDAY, SEPTEMBER 16, 2024
7:30-9:30 PM
Welcome Reception
Hosted by The Dallas Cowboys and Legends
Training Table at The Star; Cowboys Headquarters
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/cowboys-legends_combo.931e2df15c51.png?ext=webp&width=4000)
TUESDAY, SEPTEMBER 17, 2024
7:30 - 8:30 AM
Breakfast
Tony Fay Public Relations
The Star Foyer, Second Level, Omni Frisco at The Star
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/tony-fay-pr-primary-rgb-1080px72ppi.ce971bf67fbe.png?ext=webp)
8:30 AM
Welcome, Opening Remarks and Attendee Meet & Greet
The Star Ballroom, A&B, Second Floor Omni Frisco at The Star
9:00 AM
Unlocking the Next Gen Fan Experience: Innovation in Sports Ticketing and Engagement
Justin Burleigh, Chief Product Officer, AXS
Nicole Freeman, Vice President, Team Marketing & Business Operations, NBA
Clay Luter, Executive Vice President & Co-Head, Sports, Ticketmaster
Mike Quarino, Vice President, Club Ticketing, MLS
09:35 AM
Featured Presentation - Beyond Our Imagination: Redefining Personalization with Parallel RealityTM Experiences
Albert Ng, Co-Founder & CEO, Misapplied Sciences
10:05 AM
Partner Insight: Verizon
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/verizon_glowwordmark_rgb.e2933755e2ce.png?ext=webp)
10:20 AM
Featured Presentation - Identifying Opportunities: Leveraging Data Collaboration to Optimize Fan Insights
Matt Wolf, Executive Vice President, Chief Data & Analytics Officer, NBA
10:50 AM
Introduction of Emerging Executives
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/unified_ticketing_logo_color.98f1eea565b3.png?ext=webp)
11:00 AM
Networking Break
Hosted by FEVO
The Star Foyer
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/fevo_wordmark_yellow.8318b7550bfa.png?ext=webp)
11:30 AM
Concurrent Sessions - The Star Ballroom A&B and Wynne Ballroom
Presentation - Fan Engagement: How the NFL is Leveraging Data and Analytics to Help Grow Their Global Fan Base
Kelley Gazdak, Vice President, Data & Analytics, NFL
Evolving Hospitality: Navigating Trends in the Premium Space
Jackie Keller, Vice President, Hospitality, Wasserman
Mike Ondrejko, President Global Sales, Legends
Brian Ruede, President & CEO, Quint
Dan Werly, Senior Vice President & COO, Tennessee Titans
12:00 PM
Concurrent Sessions
Presentation
Beyond Seasons: Navigating Year-Round Mixed-Use Success
Russell Silvers, Chief Operating Officer, AEG Global Partnerships
Fran Weld, CEO, Canopy Team
12:30 PM
Lunch
Sponsored by AXS
The Star, Ballrooms C & D, Second Floor Omni Frisco at The Star
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/axs_blue1x.4b6e2a83ea2d.png?ext=webp)
1:45 PM
Leadership Perspective: Effective Strategies for Sports Franchise Management
Chad Estis, Executive Vice President, Business Operations Dallas Cowboys and Executive Vice President, Legends
Raven Jemison, President, Kansas City Current
Jess Smith, President, Golden State Valkyries
Tim Zulawski, President, AMB Sports & Entertainment
2:20 PM
Featured Session
2:50 PM
Partner Insight
3:05 PM
Networking Break
The Star Foyer
3:35 PM
Concurrent Sessions - The Star Ballroom A&B and Wynne Ballroom
Bite-Size Insights: Leveraging Data to Boost F&B Revenue
Scott McDade, Vice President, Data Science, Aramark Sports & Entertainment
Belinda Oakley, CEO, Sodexo Live! North America
Jamie Obletz, President, Delaware North Sportservice
Sumathi Thiyagarajan, Senior Vice President, Analytics & Business Operations, Milwaukee Bucks & Fiserv Forum
Flexible Memberships: Customizable Packages and Experiences that Engage Fans and Increase Revenue
Drew Bentley, Vice President, Business Operations & Strategy, D.C. United
Adam Feldman, Vice President, Ticket and Sales Operations, Las Vegas Raiders
Chris Giles, Founder & CEO, Fan Rally
4:05 PM
Concurrent Sessions
Facilities of the Future
Balancing Act: The intersection of Primary and Secondary Ticket Markets
Stu Halberg, CEO, Logitix
Michael Kesaris, Vice President, Strategy & Insight, Florida Panthers
Harrison Kim, Senior Vice President, Business Strategy, Austin FC
4:35 PM
Concurrent Sessions
Inside the Intuit Dome: Fan-Centric Innovations and Experiences
George Hanna, Chief Technology and Digital Officer, LA Clippers
The Next Chapter: Advancements in AI Ticketing
Travis Case, Vice President, Ticket Sales & Service, LAFC
Ryan Miller, Founding Partner & CEO, WolfCycle.ai
5:05 PM
Networking Reception
The Star Foyer
6:05 PM
Buses depart from the valet parking area at the Omni for Cosm
6:30 PM
Arrive at Cosm
Welcome, Q&A, Reception
Hosted by Cosm
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/cosm_stack_black_500x500.f35f3bc1ab52.png?ext=webp)
8:30 PM
Depart Cosm, staggered bus departures
WEDNESDAY, SEPTEMBER 18, 2024
8:15 AM
Breakfast & DRIVE Connect
A curated and highly intentional thought leadership and networking program designed to touch on some of the hottest topics and challenges facing your industry and to ensure every attendee leaves with new, meaningful business ideas and relationships
Star Ballrooms C & D
10:00 AM
The Road to LA28 – A Look Ahead at What’s in Store as the Torch Returns to the USA
Bryan Perez, President & CEO, AXS
The Star Ballroom A&B, Second Floor Omni Frisco at The Star
10:30 AM
Revolutionizing Media: Beyond the Traditional Revenue Streams
Brad Alberts, President & CEO, Dallas Stars
Allison Barber, President & COO, Indiana Fever
Nic Barlage, CEO, Rock Entertainment Group, Cleveland Cavaliers
Neil Leibman, President, Business Operations & COO, Texas Rangers
11:00 AM
Partner Insight: The Use of Temporary Structures to Increase Revenue and Improve the Spectator Experience
Jason Tedrow, President & CEO, InProduction
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/use_this_-_inproductionlogorgb_nobackground_-_from_fp2.daea5d13a923.png?ext=webp)
11:15 AM
Networking Break
The Star Foyer
11:45 AM
Featured Interview - Playing for Profit: Decoding Private Equity’s Game Plan in Sports
Chad Hutchinson, Partner, Arctos
12:15 PM
Partner Insight: Shaping the Future of Mobile Rewards and Wallet: Successes and Learnings with the Cleveland Guardians
Chris Hart, Director, Digital Experience, Cleveland Guardians
Sam Yarin, Vice President, Product & Sales Strategy, Venuetize, powered by Everi
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/vz_transparent.29e66e82c169.png?ext=webp)
12:30 PM
Lunch
The Star, Ballrooms C & D
1:45 PM
Concurrent Sessions – The Star Ballroom A&B and Wynne Ballroom
Doorway to Doorway: From Facial Recognition to Ingress to Personalized Experiences
Brandon Covert, Vice President of Information Technology, Cleveland Browns
Oscar Fernandez, Vice President, Technology Solutions, NY Mets
Roundtable session
2:15 PM
Concurrent Sessions
Game Day Magic: Why Fans Keep Coming Back
Monetizing Sports Travel Packages
Arich Berghammer, Senior Vice President, Revenue & Growth, ASM
Daren Libonati, Co-Founder, Jampack
Will Whiston, Executive Vice President, Olympics & Paralympic Games, On Location Experiences
2:45 PM
Networking Break
The Star Foyer
3:15 PM
Partner Insight
3:30 PM
Featured Session
4:00 PM
Featured Interview - Beyond the Star: Troy Aikman’s Journey
Troy Aikman, ESPN Analyst, Pro Football Hall of Famer, 3x Super Bowl Champion
4:15 PM
Networking Reception
The Star Foyer
5:30 PM
Buses depart from the valet parking area at the Omni for PGA of America Headquarters
6:00 PM
Arrive at the PGA of America Headquarters
Evening hosted by PGA of America
Welcome and remarks by Jeff Price, Chief Commercial Officer, the PGA of America
Reception hosted by Eventellect
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/pgaa_logo_rgb.610139c7536b.png?ext=webp)
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/unified_ticketing_logo_color.98f1eea565b3.png?ext=webp)
8:30 PM
Depart PGA of America Headquarters for the Omni at The Star
THURSDAY, SEPTEMBER 19, 2024
9:00 PM
Breakfast
The Star Foyer, Second Level, Omni Frisco at The Star
10:00 AM
Examining the Business, Trends and Facility Growth around Women Sports
Jennifer Epstein, Controlling Manager, Boston Unity Soccer Partners/NWSL Boston
10:30 AM
Featured Session
11:00 AM
Partner Insight
11:15 AM
Featured Presentation - The Top 10 Trends in Sports Business You Should Be Watching
Abraham Madkour, Publisher & Executive Editor, SBJ
11:35 AM
Content sessions conclude at the Omni
11:50 AM
Buses depart from the valet parking area at the Omni for Globe Life Field
12:30 PM
Arrive at Globe Life Field
Lunch in the suites
1:35 PM
Toronto Blue Jays @ Texas Rangers
Afternoon at the Ballpark
Hosted by The Texas Rangers
Buses will depart from Globe Life Field to the Omni Hotel and Dallas Fort Worth Airport – staggered departures
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/50531/t_primary_web.f14256a782bf.png?ext=webp)
5:00 PM